Recent clients have included:
Washington DC’s Chamber Dance Project
National Philharmonic at Strathmore
Concert pianist Brian Ganz
Unitarian Universalist Church of Annapolis
Gary Jobson - Sailing Filmmaker
The Maryland Historical Society
Maryland House and Garden Pilgrimage
Fells Point Corner Theater
Baltimore Playwrights Festival
Chesapeake & Washington Heart Care
Castleton (VA) Music Festival
Chesapeake Orchestra based in St. Mary’s County
Pro-bono clients include the NAACP of Anne Arundel County and the MLK Jr. Committee of Anne Arundel County.
Image Power, Inc.
Marc Apter and his team have decades of experience creating and directing award winning campaigns that get their clients the recognition they deserve. PR, marketing, and social media are all essential parts of the work. They have won prestigious Public Relations Society of America awards for efforts on behalf of CVS Pharmacy, the MLK Jr. Committee and St. Mary's College of Maryland.
Marc Apter confers with pianist Brian Ganz.
Marc Apter, Principal
The head of Image Power, Inc., Marc Apter is an experienced communicator with award-winning public relations and marketing experience.
Marc is an accredited member (APR) of the Counselors' Section of the Public Relations Society of America and a past president of the Anne Arundel and Chesapeake Chapters. He also is an active member of the National Press Club and an associate member of the Society of American Travel Writers.
Marc is currently a board member on the Anne Arundel County Human Relations Commission and is the Press and Publicity Chair of the NAACP-Anne Arundel Chapter. He is on the Board of Directors of the Community Law Center of Baltimore that focuses on providing community associations in poor neighborhoods with pro bono legal counsel.
Following in the footsteps of his father, David Apter who was in charge of the PR for the original 1963 March on Washington, Apter has worked on a variety of civil rights projects over the years. In 2014, Marc was awarded the Martin Luther King, Jr. Drum major Award by the Anne Arundel MLK Jr. Committee for his PR campaign to successfully promote the new Civil Rights Foot Soldiers Memorial in Annapolis (see video below). He also ran the PR for the 20th and 30th Anniversary Marches on Washington. He initiated the MLK Jr. Prayer Breakfast at St. Mary’s College of Maryland and operated a series of race relations study circles that won awards from the International Association of Business Communicator.
For more than ten years, Marc served as President of David Apter & Associates, one of Washington's oldest and most honored public relations firms whose clients included Best Western Hotels, publisher Harper Collins and Bill Clinton's 1992 Presidential campaign. Other clients include: DC Statehood Commission, State Farm Insurance and the Automotive Dismantlers and Recyclers Association. For World Airways, a Washington Dulles based charter airline with over $300 million in annual sales, Marc was responsible for all corporate advertising, direct marketing and public relations. He won national awards for this work.
His love of sailing is the stimulus for his board positions with DC Sail (an organization that encourages minorities to learn to sail in Washington) and Brendan Sailing (based in Annapolis and Southern Maryland with a goal to provide sailing opportunities to youth with learning differences.)
Recently he and a group of his neighbors in Arundel on the Bay published a book on the area, The Amazing Story of Arundel on the Bay – 1600s to Today.
Marc holds a BA in Government from Lake Forest College in Illinois and an MA in educational administration from McDaniel College.
Honoring Local Heros
In February 2021, Visit Annapolis and Anne Arundel County, a nonprofit, membership-based Destination Marketing Organization, produced this video highlighting the first ever memorial to the Foot Soldiers of the March on Washington that was dedicated in Annapolis in 2013.
Five hundred residents of Annapolis and Anne Arundel County boarded buses to attend the March on Washington for Jobs and Freedom on Aug. 28, 1963. Little did they know they were about to join 250,000 others that day in DC in what would become one of the major turning points of the Civil Rights movement.
Marc and his father, David Apter, who quit his job in Washington, DC to handle the PR for the March, also were there that day. A teenager at the time, Marc ran speeches up and down the steps of the Lincoln Memorial to the podium, including Dr. King's famous speech.
Carl O. Snowden, a well known local Civil Rights activist, consultant and politician did not attend the March, but upon learning that so many local residents had attended, Carl launched a campaign to raise funds for a memorial dedicated to these "Foot Soldiers."
Carl and Marc were among the committee members who oversaw the design and construction of the memorial. They chose People's Park at Calvert and Clay Streets in Annapolis, the site where attendees boarded the buses to Washington, as the site of the memorial, which was dedicated on the 50th anniversary of the March on Washington, in August of 2013. Inage Power was responsible for the considerable media coverage garnered by the dedication (an example of this is below). The firm's work on the Memorial received a Washington PRSA Thoth Award and the Best in Maryland Award from the Baltimore PRSA Chapter.
Marc Apter appears in this segment produced by WBAL-TV Baltimore. Apter's firm represented the Martin Luther King Jr. Committee, Inc., in 2013 for the dedication of an Annapolis memorial for the "Unsung Heroes" of the original 1963 March on Washington, DC. Apter received an award from the Public Relations Society of America for his public relations and marketing work for the project.